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Are you concerned about your risk of developing cancer or Alzheimer’s disease? Do you wonder whether you might be more likely to pass on potentially harmful genes to your children? Curious to know if you have genetically-based sensitivities to certain types of medications? Do you ultimately just want the power to make better, more informed decisions about your health?

Until recently, obtaining this type of information—which is done via whole genome sequencing—would cost anywhere from $10,000 to $30,000, making it nearly impossible for the majority of individuals. The team at Veritas Genetics, however, has figured out a way to do this for under $1,000, equipping individuals with information that could truly change or even save their lives. For example, by knowing that you are at an increased risk of developing a particular disease, you can begin taking preventative measures today and know what to look out for in the future.

The team at Veritas Genetics is also using machine learning tools to analyze thousands of genomes in order to learn more about the different relationship between human genes and the genes in the environment. The Chief Marketing Officer at Veritas Genetics, Martinez Rodrigo, offers exciting insight on the potential of genomic sequencing and what lies ahead in the field. For all the details on how to have your DNA sequenced, hit play and visit

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