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Everything is skewed—whether in the businesses we own, the places we’re employed, the groups of friends we hang out with, or our daily routines, and achieving success can be as simple as locating those skews and learning how to capitalize on them. That’s the idea behind the 80/20 principle and the subject of this mini-episode with Richard Jacobs.

He explains how he’s applied the principle through an analysis of his business and various product offerings, which has resulted in higher profits, improved efficiency, simpler procedures, and perhaps most importantly, happier clients. Along the same lines of thought, he explains how to use this principle to guide you toward the experts of the experts—the “superhumans”—in any given profession.

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